A Look Back at 2025: What We Wrote, Who It’s For, and Why It All Matters
If you read nothing else before this year wraps up, make sure it’s this! 2025 was a year of change, learning, and a lot of honest conversations about how we write, how we communicate in healthcare, and how quickly the ground beneath us keeps shifting. Between AI entering our everyday workflows, new expectations around patient education, and the constant push to continue to create meaningful work without burning out in the process, there was a whole heck of a lot to take in!
This final blog post of 2025 is our chance to take a second and a look back…an opportunity to reflect on what we learned together this year and what those lessons might mean for us going forward into 2026. Every blog that was published in the past 12 months was created from real questions, real challenges, and real curiosity. If you’ve been with me on this journey and are dealing with these changes alongside me, this is your reminder that growth doesn’t happen all at once, it happens through one thoughtful piece at a time.
Working Smarter (and Staying Sane While You Do It)
If 2025 made one thing clear, it’s that a full calendar doesn’t necessarily equal good work. Freelancers, medical writers, and healthcare professionals spent the year figuring out how to balance their client demands, their marketing obligations, and keep up their personal energy without feeling like they were completely running on empty. This collection of posts shares some practical guidance for ways to work smarter, set better boundaries, and create a career that’s actually sustainable for the long term.
5 Productivity Tools That Actually Work for Freelancers
This post flips the usual productivity narrative on its head. Instead of chasing more output, it focuses on things like balance, boundaries, and listening to your body as being the most important “tool” of all. It’s a must-read for freelancers who want to create better workflows that support creativity and well-being, instead of just filling up their to-do lists.
How to Set Realistic Goals as a New or Experienced Medical Writer
This year we discovered that goal-setting starts off with first getting a good understanding of what you actually want to get out of medical writing. This blog starts out by clarifying your motivations…things like flexibility, patient impact, and financial stability, and discovers how to turn them into goals that actually fit your current reality. It’s perfect for both new and experienced medical writers that are redefining what growth looks like to them.
5 Tips to Balance Client Work or Caseload with Marketing Your Services
Let’s face it, marketing often falls to the bottom of your list when client work or a full caseload takes over your schedule. This blog provides some realistic ways to integrate marketing into your busy schedules, whether you work at a desk, in a clinic, or maybe both. It’s for service providers, healthcare professionals, and writers who know that marketing matters but need a sane approach in order to tackle it all.
Feeling Exhausted? Here’s How to Avoid Burnout as a Medical Writer
Burnout goes far beyond just feeling tired. It’s a slow drain that affects everything from your focus, your motivation, and even your health. This blog post looks into what burnout really is, why medical writers are vulnerable to it, and how to spot the early warning signs before things spiral out of control. It’s definitely a must-read for freelancers who want longevity in their career and not just productivity.
Read These If You Care About Growing Without Losing Trust
Growth is exciting, right? But in healthcare, growth without proper guardrails in place can get messy really fast. This past year we took a look at the bigger picture, at some of the shifts that are happening across the industry and the responsibility that comes with leading, writing, or marketing in the healthcare space. These reads are for brands that want to scale with a higher level of transparency, integrity, and a real strategy (not just trendy buzzwords).
How to Market Your Medical Device in 2025: A Manufacturer’s Guide
This blog looks into all of the things that medical device manufacturers really need to think about when they are launching or scaling their business. From building trust with key opinion leaders to prioritizing real-world proof, this is a guide for marketing teams that want to build long-term authority without falling for the common, quick-win AI shortcuts. This blog is a great read for medical device teams, in-house marketers, and consultants that want a more modern, well-rounded marketing strategy.
As Unregulated Medspas Continue to Dominate, What Responsibility Do Providers Have to Provide Ethical Medspa Marketing?
This one peels back the curtain on the rise of unregulated medspas and the serious gaps in oversight, training, and patient safety in this fast-growing industry. It’s a call to action for providers, writers, and marketers to stop relying on buzzwords and flashy marketing strategies, and to start telling the truth. Any aesthetic clinics, marketers, and healthcare providers who are in this space and care about transparency and patient trust need to check out this blog.
The New Rules of Being Found Online
The way we search changed a lot in 2025, and if you blinked, you probably missed something. Between the increase of AI-powered answers and the changes in how patients look for care, the way that people find you isn't quite the same as it once was. These next blogs are for providers, healthcare marketers, and those brands who want to stay visible in the places that matter most, whether that’s a search engine or a chatbot.
SEO Basics for Healthcare Providers: How Healthcare SEO Helps You Reach More Patients
You don’t need to be a complete tech wizard in order to be able to understand SEO. This blog was specifically created to help walk you through the basics of healthcare SEO in a way that’s easy to understand, giving you tips on things like creating clear blog content, helpful service pages, and showing up first when patients ask Google real-life questions. This is an excellent resource for anyone that wants to expand their reach without having to learn code or turn into a tech nerd.
What We Know About Semrush’s New AI Visibility Feature - And What It Means for 2026
Search isn’t just about Google rankings anymore. With Semrush’s new feature, you can now track when AI tools like ChatGPT or Gemini mention your brand in their answers. This blog gives you a glimpse into the future of SEO and AEO, and talks about why this shift matters, what’s possible going forward, and how to get ahead of it.
Write Like a Human, Reach More Humans
These next few blogs really sum up the heart of just about everything that we believe in. Clear, human-focused writing isn’t just a “nice-to-have” in healthcare…it’s a must-have. Whether you’re writing blogs, creating patient handouts, or doing anything in between, the goal is the same - to help people understand what they need to know, when they need to know it.
Why Patient Education Materials Miss the Mark - and How to Make Them Better
Most patient education materials get quickly skimmed, tossed away, or completely ignored. Not because patients don’t care, but because the content doesn’t meet them where they are. This blog looks into some practical strategies for making your materials clearer, more readable, and actually useful for the patients that read them.
Plain Language in the Age of AI: Why Simplicity Will Outperform Automation
As AI-generated content becomes more and more the norm, simplicity is your newest superpower. This blog looks into how writing in plain, easy-to-understand language builds trust, strengthens your connection to your audience, and helps you stand out in a world that is full of a lot of the same stuff. This is a must-read for anyone out there who wants to stay human in an AI-driven world.
How to Write Healthcare Blogs That Patients Actually Read
Let’s be honest here…most healthcare blogs are long and drawn out, stuffy and boring, or are way too hard to actually read. This blog explains some techniques that will help you make your content more concise, warmer and more relatable, and genuinely engaging, without sacrificing any of your credibility. If you’re wanting to improve your readability and connection to your audience, give this blog a read.
Want to Be Seen as a Leader? Start Here
If your brand is ready to go beyond the social posts and one-off blogs, this one’s for you. Long-form content helps you build up trust and credibility in a much more strategic way, and this blog is all about knowing when to use it and how to make it work for your goals.
How Healthcare Brands Build Authority: Whitepapers, Case Studies, or Both?
This blog goes into the nitty-gritty details of the differences between the research-backed whitepaper and the results-driven case study. You’ll learn how each one builds a different kind of authority (industry authority vs. trust authority) and why using both can create a strong content plan. Whether you’re trying to influence decision-makers or are reassuring potential clients, this guide will help you choose the right asset for the job (or mix both of them together for even more impact).
What’s Next for 2026?
If you made it this far…first of all, thank you. Second, no, you don’t have to read every single blog (unless you want to, of course!). Bookmark what you need, come back to what you might have missed, and share anything that made you pause and think.
Looking ahead to 2026, we’ve got even more coming your way, like smarter content strategies, deeper patient connection, and yes, more honest conversations about how AI is completely reshaping and redefining the way we write, market ourselves, and become leaders in the healthcare industry.
And if you want help applying any of this to your own brand, I’m here. Thoughtful and engaging content doesn’t just happen on its own…it’s something that is built, piece by piece. I’m really looking forward to building something great together next year!
