Catch up on the latest trends in healthcare marketing, writing, and technology.
How I Unintentionally Found My Copywriting Niche
Now more than ever, effective scientific communication is a skill our world needs to combat the climate crisis, to combat global health crises, and to very possibly make the Earth livable for future generations.
5 Things Invaluable Copywriters Do
Generative AI holds so much promise for the future, but it isn’t a substitute for establishing a person-to-person connection the way a skilled writer can do with your audience.
Multilingual Copywriting: Appealing to an Audience You Can’t Understand
Let's review some popular tips for writing copy in our non-native languages and together evaluate how effective it would actually be to try to persuade someone to take action in their native language.
What is Copywriting, and Why Should You Care?
Have something of value to offer. If you don't have something valuable to offer, the article/pitch won't be worth the time of the audience. Time is a commodity, and we have to squeeze every penny out of it.
Who's Threatening Your Job: AI or Your Boss?
"AI is taking my job".
Freelance writers have been singing this refrain for months at this point, and for good reason.
You Don't Have to Sell Your Soul to Succeed
Where conscious copywriting comes into your business to merge heart, creativity, and results.