Catch up on the latest trends in healthcare marketing, writing, and technology.
The Ultimate Guide for Beginner Freelancers
Freelancing is hard. You are the employer, the employee, the marketer, the salesperson, the SEO person. You do it all. So go easy on yourself. Do your best. I'm guessing you wanted to work for yourself so you had more free time, not less. Remember that.
How I Unintentionally Found My Copywriting Niche
Now more than ever, effective scientific communication is a skill our world needs to combat the climate crisis, to combat global health crises, and to very possibly make the Earth livable for future generations.
Deprioritizing Work: Finding a New Perspective On Work-Life Balance
“Personally speaking, I'm grateful I've pushed myself to return to the work of unlearning the hustle, of not normalizing the "grind", and of believing in myself to the point that I'm learning how to put what truly matters first when I'm 25. Not when I'm 75, and not when I'm dead.
I hope more and more of us learn to do the same. The secret is that there is no big secret to work-life balance. We have to decide what matters to us and go from there.”
5 Things Invaluable Copywriters Do
Generative AI holds so much promise for the future, but it isn’t a substitute for establishing a person-to-person connection the way a skilled writer can do with your audience.
Why You Need a Stellar Scientific Writer In Your Corner
Scientific writers help scientists meet the public where they're at, and in today's world, it's hard to think of a more valuable skill than selling the truth.
Multilingual Copywriting: Appealing to an Audience You Can’t Understand
Let's review some popular tips for writing copy in our non-native languages and together evaluate how effective it would actually be to try to persuade someone to take action in their native language.
What is Copywriting, and Why Should You Care?
Have something of value to offer. If you don't have something valuable to offer, the article/pitch won't be worth the time of the audience. Time is a commodity, and we have to squeeze every penny out of it.
Who's Threatening Your Job: AI or Your Boss?
"AI is taking my job".
Freelance writers have been singing this refrain for months at this point, and for good reason.
How to Reclaim Self Marketing and Make it Yours
If my marketing efforts feel meaningful to me- and light me up -then I think I'm doing something right.