Catch up on the latest trends in healthcare marketing, writing, and technology.
How I Unintentionally Found My Copywriting Niche
Now more than ever, effective scientific communication is a skill our world needs to combat the climate crisis, to combat global health crises, and to very possibly make the Earth livable for future generations.
Deprioritizing Work: Finding a New Perspective On Work-Life Balance
“Personally speaking, I'm grateful I've pushed myself to return to the work of unlearning the hustle, of not normalizing the "grind", and of believing in myself to the point that I'm learning how to put what truly matters first when I'm 25. Not when I'm 75, and not when I'm dead.
I hope more and more of us learn to do the same. The secret is that there is no big secret to work-life balance. We have to decide what matters to us and go from there.”
5 Things Invaluable Copywriters Do
Generative AI holds so much promise for the future, but it isn’t a substitute for establishing a person-to-person connection the way a skilled writer can do with your audience.
Why You Need a Stellar Scientific Writer In Your Corner
Scientific writers help scientists meet the public where they're at, and in today's world, it's hard to think of a more valuable skill than selling the truth.
Multilingual Copywriting: Appealing to an Audience You Can’t Understand
Let's review some popular tips for writing copy in our non-native languages and together evaluate how effective it would actually be to try to persuade someone to take action in their native language.
What is Copywriting, and Why Should You Care?
Have something of value to offer. If you don't have something valuable to offer, the article/pitch won't be worth the time of the audience. Time is a commodity, and we have to squeeze every penny out of it.
Who's Threatening Your Job: AI or Your Boss?
"AI is taking my job".
Freelance writers have been singing this refrain for months at this point, and for good reason.
You Don't Have to Sell Your Soul to Succeed
Where conscious copywriting comes into your business to merge heart, creativity, and results.
What The Influencers Are Getting Wrong
That's the beautiful thing about building a business or creating - it really is a unique journey. No one can do it for you, but you can't do it alone.
Suburban Subdivisions Are Beautiful
“We are not tourists in this world, driving from place to place, insulated from it.”
How to Reclaim Self Marketing and Make it Yours
If my marketing efforts feel meaningful to me- and light me up -then I think I'm doing something right.
What the Dolomites Taught Me About Leading a Balanced Life
For the Dolomites, I found that was an almost magical ability to find silence in chaos, to invite the awed wanderer into a moment of stillness, and to invoke a quality of curiosity. What lies down this path? What secrets have I yet to uncover in this place?
These are the qualities I find myself seeking and the questions I find myself asking of my own heart as I return home to the rhythms of everyday life.
4 Freelancing Tips to Help You Become a Successful Freelancer in 2024
Every word counts. By now, you've probably decided whether or not this article is worth your precious time. Am I right?