What is Conscious Copywriting?
First, answer some questions for me:
Are you tired of lead magnets that look great on paper but don’t convert?
Over making promises you feel like you can’t deliver on- and trying to convince everyone you have the ONE answer to their problem?
Done with writing and designing landing pages and blog posts that don’t feel like they capture the heart of your business - and don’t convert, anyways?
I get it. Email lists, calls to action, lead magnets, and lest we forget, having THE “Secret Sauce” are some of the pillars of traditional copywriting and marketing wisdom.
I’ve spent my career feeling boxed in by personal branding and blindly following client directives even when it produces bland content.
I have the skills, the heart, and the dedication to make your copy and web content yours- not a knockoff of someone else’s.
I’ve grown beyond feeling boxed in by what I should do as a copywriter. Now, I help you succeed by taking action that’s aligned with your business goals. I choose which bits of industry knowledge serve our work together and leave the rest in the dust.
Here’s how I do it.
Alignment
We’re going to make sure you feel aligned with every aspect of your business, and we’re going to do it while getting results.
People do respond to data-driven SEO strategies. People do respond to compelling, concise copy. (Two things I can promise you).
Do you know what else they respond to? What lights them up?
You. People notice when you’re excited about what you’re doing.
You don’t have to sell your soul to succeed in business. That’s my core tenet - and I practice what I preach.
Instead, infuse the content of your website and social media posts with you.
Intention
We’re not shooting in the dark. When we work together, everything we do, from writing a new blog to implementing an SEO strategy comes from our intention around the results we want to achieve.
Clarity
People respond when you say what you mean. My approach cuts out the fluff and focuses on the user experience.
Put these 3 elements together, and you’ve got my formula for conscious copywriting - a strategy that feels good for you, feels good for your audience, and performs even better.
You’ve found your conscious copywriter.