Catch up on the latest trends in healthcare marketing, writing, and technology.
The Importance of Sustainable Wellness in 2024
Are we equipped to care for ourselves in the ways we need to - and do we really care about our own health?
The 2023 Wrap-Up: Takeaways, Predictions for 2024, and Reflections on Being Human
I beg you to remember that this being human only happens once. Every day is a gift. And what a miracle that we get to love and be loved and be here, together, now.
5 Tips for Managing Mental Health for Freelancers
Freelancers are incredibly prone to burnout - yet we rarely talk about how to prevent it from happening. Let’s change that.
What Makes a Great SEO in 2023?
A great SEO will grow with you, adapt alongside you, and do their absolute best to see you succeed. They will not be omniscient, superhuman, or procure incredibly fast results.
Why You Should Accelerate Your Career Growth With a Mentor
Mentors can provide invaluable access to professional networks, growth and development, knowledge that can help you reach your career goals, and social and emotional support. Let’s talk about the amazing benefits of professional mentorships, how they've helped me - in life or death situations, literally - and what they're not (a one-size-fits-all answer).
What’s a Blog Really Worth? The Importance of Well-Written Technical Content
The biggest mistake I see clients make is being exceptionally good at what they do and having no content plan and a lackluster SEO strategy.
Types of Copywriting and Why Quality Writing Matters More
Imagine this: you’re a brand new copywriter. You’ve written a few blogs for some faceless clients, and you have a big enough portfolio to start trying to land some bigger fish - you just keep getting hung up on all of the different types of copywriting.
The Ultimate Guide for Beginner Freelancers
Freelancing is hard. You are the employer, the employee, the marketer, the salesperson, the SEO person. You do it all. So go easy on yourself. Do your best. I'm guessing you wanted to work for yourself so you had more free time, not less. Remember that.
4 Pieces of Advice for Today’s College Students
Learning to pitch who you are, not just what you know, is how you'll land yourself in a workplace that supports and values you instead of eating you up and spitting you out.
How I Unintentionally Found My Copywriting Niche
Now more than ever, effective scientific communication is a skill our world needs to combat the climate crisis, to combat global health crises, and to very possibly make the Earth livable for future generations.
Deprioritizing Work: Finding a New Perspective On Work-Life Balance
“Personally speaking, I'm grateful I've pushed myself to return to the work of unlearning the hustle, of not normalizing the "grind", and of believing in myself to the point that I'm learning how to put what truly matters first when I'm 25. Not when I'm 75, and not when I'm dead.
I hope more and more of us learn to do the same. The secret is that there is no big secret to work-life balance. We have to decide what matters to us and go from there.”
5 Things Invaluable Copywriters Do
Generative AI holds so much promise for the future, but it isn’t a substitute for establishing a person-to-person connection the way a skilled writer can do with your audience.
Why You Need a Stellar Scientific Writer In Your Corner
Scientific writers help scientists meet the public where they're at, and in today's world, it's hard to think of a more valuable skill than selling the truth.
Multilingual Copywriting: Appealing to an Audience You Can’t Understand
Let's review some popular tips for writing copy in our non-native languages and together evaluate how effective it would actually be to try to persuade someone to take action in their native language.
What is Copywriting, and Why Should You Care?
Have something of value to offer. If you don't have something valuable to offer, the article/pitch won't be worth the time of the audience. Time is a commodity, and we have to squeeze every penny out of it.
Who's Threatening Your Job: AI or Your Boss?
"AI is taking my job".
Freelance writers have been singing this refrain for months at this point, and for good reason.
You Don't Have to Sell Your Soul to Succeed
Where conscious copywriting comes into your business to merge heart, creativity, and results.